Design Something.

Daniel is a Bolton born designer, but soon outgrew his small beginnings to work in the big city of London. After graduating from the Royal College of Art in London, Daniel did spend a small amount of time in the US working at the famous Walker Art Center. But bigger things were ahead for him back in the Nation’s capital, when back in London he launched foundation 33. This has since merged to become the creative agency we know as boymeetsgirl. In recent years Daniel has turned to working under the banner of Eatock ltd, which he continues to work for today.

You may not immediately think you know any of Daniel Eatock’s work but I’m sure you have gazed your eyes upon his work in some form or another. His work has been for many big name clients from The New York times to Channel 4, but the bulk of his work he creates is self initiated. The work evolves from being a small self initiated brief onto his website and then spreading onto being featured in gallery exhibitions.

The first works of Daniel Eatock you may not know about is that he has designed the big brother logo’s, and I think they are great how they developed and evolved over the many he has done. Each time he has come back to redesign the same premise of the single eye, he has made the design new and fresh giving it a great edge each time.

His other projects which are often self initiated are often completely left field and are something you can often look at and wonder why the hell he has decided to further this idea. But in a weird way these are the ideas and projects I love the most. He thinks completely out of the box and don’t forget that these projects more often than not appear as exhibits in galleries worldwide.

A great book Daniel Eatock has created is called “imprint” this is the first monograph of his work, the book chronicles the personal and commercial projects he has worked on. The projects blur between the bizarre and the commercial, and are a great chronicling of his portfolio of work. The book has a very scattered nature which reflects his website as well, but all has been carefully put together by the man himself. The book chronicles small events like pictures of the week large scale projects involving thousands of people. Each book created also in accordance with its title contains a person thumbprint from the man himself, could he be more personal?

Article written by Jared Thompson

Follow Jared (@Jthompsondesign) on twitter!

Resources:

• Daniel Eatock’s Website
• Design Boom Interview
• Icon Eye Article
• Beautiful Decay Article
• One Friday Article
• Youtube Video
• Cool hunting Article