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Aug
21
2009
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Designers of Inspiration: Naoto Fukasawa |
Naoto Fukasawa has had a colorful career to match his colorful upbringing, born in in japan in 1956 he graduated from the Tama Art university in 1980. Since then he has barely took breathe to take heed of his career, the man has been constantly busy grinding out great pieces of work.
For the next eight years Naoto would work as a designed at Seiko-Epson, (not a bad first job in design!) He then began to move out to expand his horizons and went to work in the United States. In San Francisco he joined a small office and worked in a team of no more than 15 workers, but after his eight years in the states in this small company he went back to Japan.
He then in 1996 helped to set up a small company back home called ‘IDEO’ this is a company he stay with in working until 2002. Naoto then wanted to become more of an independent designer and moved to establish his own design group, ‘Naoto Fukasawa Design.’ This was based in Tokyo the countries vibrant capital, whilst also working on other advisory roles. 2003 saw him set up product brand ‘±0′ which collaborates with two other companies, creating electrical appliances and sundry goods design.
The product which really adhered me first to Naoto Fukasawa was his fruit juice packaging, such a simple design and yet brilliantly carried off with such quality. The Fruit juice packaging is such a simple concept and it would definitely be interested in seeing if the product could be made to be eco-friendly and not be just another waste in packaging. It could even go one step further and use the fruit themselves into the packaging; fruit fibre, strawberry seeds.
Other great works of his include the 
LCD he created for ±0, and the recently designed N310 mini laptop for Samsung. The minimalistic look of the laptop is really appealing with the rubber at the back of the display. The laptop is crammed full of features and works just as well as your normal laptop would, check out the full article here.
Article written by Jared Thompson
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